Looking good - the process

It is so important to use the proper printing process for the project at hand. Doing so will deliver clarity, sharpness and detail to the message you're trying to convey. Each process produces different results, and each has it's rightful place. Our fascination with technique gives us the ability to guide you to beautiful outcomes!

Here is a sampling of some of the more common processes used in printing today.

Offset Printing

Offset printing is a common form of printing where the inked image is transferred from a plate to a rubber blanket and then to the printing surface through a cylinder.  Offset printing was started in 1875.

Digital Printing

Digital printing is an economical way to print small volume of brochures, flyers and other small jobs.  We can run four color jobs at a low cost with digital printers.

Web Press Printing

Web press printing is for long run, large volume printing.  We typically use web printing for catalogs and books.

Variable Image Printing

Variable imaging allows us to put personalized information like names, addresses, birth dates etc on letters and forms.  We use variable imaging for many direct mail jobs.


Embossing is creating a raised image with or without the use of ink.  We use embossing on business cards, journals, leather, vinyl and other substrates.  The paper stock is pressed between the heated die and the counter and the image is pressed into the back of the stock to create a raised image.  Blind embossing is when we create the image without ink or foil.


Flexography is a type of printing process that uses a flexible relief plate. This type of printing is mostly used for non-porous materials like food service paper, plastic, foil, brown paper, and packaging materials.


Embroidery is used to sew custom logos onto garments.  We embroider shirts, hats, jackets, pants as well as duffel bags and back packs.


In engraving, the design is cut into metal with a graver or burin.  We engrave on metal, pens, and a variety of substrates.

Heat Transfer

Heat transfer is the process of applying heat-applied materials to various items (i.e., substrates) with a heat press. It is often used for smaller runs of t-shirts or multiple color jobs.


Bindery is used in catalogs and books.  There are various types of bindery including saddle stitching, coil binding, perfect binding, Wire-O and three hole drilled.  The process used depends on the thickness of the book and how it will be used.